AI Insights · Timothy · October 2021
Top 5 Play Pass Games on iOS in the US - Q3 2021
Explore the performance of the top 5 Play Pass games on iOS in the United States during Q3 2021, including trends in downloads, revenue, and active users.
The third quarter of 2021 saw notable performances from the top 5 Play Pass games on iOS in the United States. Below, we delve into the trends in weekly downloads, revenue, and active users for these popular applications.
Disney Coloring World experienced a fluctuating revenue trend, peaking at approximately $67K in the week of June 28 and closing the quarter at around $48K. Downloads for the game were relatively stable, with a high of 19K in the week of July 26 and ending the quarter with about 15K. Active users peaked at 59K in late July but saw a gradual decline to approximately 47K by the end of September.
Pixel Art － Color by Number showed a consistent revenue trend with slight variations, starting at $39K in late June and ending at a similar figure of $42K in late September. Downloads saw a dip in mid-August, reaching around 12K, but recovered to 14K by the end of the quarter. Active users exhibited a downward trend, starting at nearly 500K and closing the quarter at around 350K.
LEGO® DUPLO® WORLD had a notable revenue spike to $58K in mid-July, with fluctuations throughout the quarter, ending at $57K. Downloads were highest at 13K in late June but dropped to around 9K by the end of September. Active users followed a similar trend, starting at 27K and decreasing to about 18K.
Hungry Shark Evolution saw a peak in revenue at $41K in mid-July, with a gradual decline to $23K by the end of the quarter. Downloads remained relatively steady, peaking at 47K in early July and finishing the quarter at 25K. Active users showed a decline from 180K in late June to about 150K by late September.
Finally, Touchgrind BMX 2 experienced a steady increase in revenue, reaching $21K in late August before ending the quarter at $15K. Downloads peaked at 52K in early August and closed the quarter at 41K. Active users saw an upward trend, starting at 115K in late June and peaking at 175K in mid-September before stabilizing at 154K.
These insights come from Sensor Tower, where more detailed analytics and trends can be explored.
